where the guitars are the stars
Creating a home for the home of guitars was a creative challenge that needed to be balanced against the workplace needs of staff as well as those that might peruse their dream instruments. Remaining true to the brand is always a key objective but icons such as Fender, known around the world for quality, workmanship and prestige since the 1940s, it’s vital.
Understanding the company was built on the product, it was important to ensure that the guitars were visible and properly displayed for all to see. The reception area provides the perfect backdrop. We included some subtly backlit, individual display cases for the key pieces, adding prestige to these fine instruments.
Our vision was a uniquely Australian take on inspirations taken from the LA office. However, we leant heavily on the timber feature in the reception area ceiling, cantilevered out over the meeting rooms – a constant reminder of both the craftmanship and the warmth of Australia. These tones are repeated and complemented by the selected hues of the furniture choices.
The look and feel is uniquely Fender and the guitars remain the stars.