Ahead of the rebranding curve
When your brand is one of your primary assets and first point of contact with your existing and prospective client base, rebranding becomes a project of immense importance. Couple that with a relocation of operations and the stakes get even higher. Altus Financial was keen to ensure that their new workplace reflected their desire to promote an environment of open communication and workflows. In addition, an updated look and feel that reflected a contemporary outlook needed to flow through the informal meeting spaces and office areas. Our designers went straight for a curve theme with which to accentuate an aqueous motif, carrying the corporate palette through the workplace. Beginning with the reception area, splashes of colour wend their way through to the kitchen area, linking meeting rooms and offices with a theme of bright colour, contrasting strong natural elements. We worked with Altus Financial’s graphic design team to ensure aesthetic cohesion throughout the new workplace while giving their in-house branding a new lease on work life.